What is product led revenue?

Convert free users to paid, hit your expansion quota and prioritize key accounts with insights from your product data.

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Product Led Revenue Platform

Correlated’s Product Led Revenue Platform uses insights from the people using your product to alerts your sales team in real-time and trigger next best actions, helping you hit your revenue and expansion quotas. The sales process has changed. Prioritize accounts based on usage so you're never blindly reaching out again.

correlated software for expansion revenue

Proactively identifying which customers are ready to spend more with us is a no brainer. What Correlated is building is essential for Account Management teams at usage-based SaaS companies.

Eric Miao, CCO, Attentive
product data for sales teams plg

How Correlated can help you

Visibility into which users are ready to buy, and when.

Correlated combines your product data with your CRM and data warehouse to give a clear view into how users are interacting with your product, helping to prioritize accounts, and notifying you when it’s time to reach out.

  • Which users are ready for upsell?

  • When should I reach out to key accounts for expansion opportunities?

  • How will I now when an account tries out a new feature?

using product data for expansion and cross sell opportunities

How Correlated can help you

Reach out with the right message.

No more generic outreach that doesn’t add value. With Correlated, you’ll know who you should be talking to, when you should be talking to them, and what they want to talk about.

We integrate directly to the apps you use every day, so you can focus on the important things.

  • Leverage real data from your users

  • Reach out with a message that adds value

  • Confidently send emails and make calls

product usage alerts for sales

How Correlated can help you

More expansion, less churn.

Whether your users are still on a free trial, or have been a customer for years, there’s always room for growth.

Take action in the moments that matter so you can keep retention healthy, and expand when they’re ready.

  • Stay on top of trends that impact revenue

  • Crush your quota and company goals

  • Make your customers smile

Self-service or traditional Saas

The intelligence you need to hit your revenue goals

Convert free or
trial users
Easily integrate customer data enabling go-to-market teams to build automated playbooks
Land new logos
New Opps created
Expand
enterprise accounts
More expansion revenue

Integrate with the tools in your revenue stack

Salesforce

Get a full view into lead, account and opportunity details.

CRM
Hubspot

Get a full view into lead, account and opportunity details.

CRM
Segment

Enable your sales team to see website and product analytics.

product analytics
Slack

Send timely alerts when customers perform key actions in your product.

Chat
Outreach

Trigger sequences based on how people are using your product.

sales productivity
Salesloft

Trigger outreach sequences based on how people are using your product.

sales productivity
Snowflake

Access product user insights billing info, and much more, all in one place.

data warehouse
BigQuery

Access product user insights billing info, and much more, all in one place.

data warehouse
Redshift

Access product user insights billing info, and much more, all in one place.

data warehouse
Hightouch

Sync information from your data warehouse into a range of tools.

Reverse ETL
Census

Sync information from your data warehouse into a range of tools.

Reverse ETL
Marketo

Launch campaigns with an enriched view of sales data and user insights.

Marketing automation
coming soon
Heap

Enable your sales team to see website and product analytics.

product analytics
coming soon
Stripe

Connect your billing and subscription information for a full customer account view.

Billing
coming soon
Zendesk

Insight into customer tickets, support, and license requests at your fingertips.

Support
coming soon
Zuora

Connect your billing and subscription information for a full customer account view.

Billing
coming soon
Intercom

Insight into customer tickets, support, and license requests at your fingertips.

Support
coming soon

Built for modern SaaS companies

correlated plg crm for sales
Customer Success

Find upsell and cross-sell opportunities within existing customers using product usage signals.

Build customer lifecycle playbooks from onboarding to activation to expansion. Enable your CS team in the tools they use including Salesforce, Slack and Outreach or Salesloft.

correlated plg crm for customer success
Sales

Create playbooks to proactively identify and drive new business and expansion pipeline using your customer data. Route Accounts and Leads to sales based on rules of engagement you set for your PLG business.

Connect to Salesforce, Slack, Outreach, and Salesloft to enable your sales teams in the tools they use everyday.

correlated plg crm for revenue operations
Growth

Build and test PQL strategies utilizing data in your data warehouse. Benefit from and iterate on the work your data science team does without needing engineers to manually update models.

Test PQL engagement strategies by sending to sales in Salesforce, Slack or Outreach or driving marketing campaigns in Hubspot.

correlated plg crm for growth marketing
Data and Operations

Easily bring in relevant tables and models from your cloud data warehouse to enable business teams to build powerful automated playbooks on top of your customer data.

Empower your business teams to use approved data and models to get their jobs done without ad hoc requests to the data or ops teams.

Correlated makes it incredibly easy to connect our product usage data with our CRM and other sales tools, enabling powerful automations that help our sales team be more effective.

Zack Chase, Growth Engineer, Pulumi

Excited to try things out?

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