Accelerate your product-led strategy with one platform

Drive customer engagement with product-led insights to improve self-serve conversion, expansion, and retention.

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How Correlated works

Correlated connects directly to your customer data warehouse so your revenue team can build automated playbooks based on how people use your product. Plus - we’re flexible. You can fully customize your Correlated experience to make things work for your company. 

correlated software for expansion revenue
product data for sales teams plg

How Correlated helps

Drive proactive and relevant customer engagement

Stop digging through dashboards or manual reports to understand your customers. Get the best product qualified leads (PQLs) sent directly to the teams best equipped to act on them.

  • Build real-time notifications to track your entire customer lifecycle

  • Send the best leads to your revenue teams in the tools they already use, like Slack and Salesforce

  • Automatically send opportunities to the right teams - whether it’s Sales, Marketing, or Customer Success

using product data for expansion and cross sell opportunities

How Correlated helps

Build automated playbooks to target your best customers

Provide your customers with the best buying experience at scale. Leverage all your customer data to automate a GTM motion specifically catered to who your customers are and how they are interacting with your product.

  • Combine marketing campaigns with hands-on sales interactions to achieve true sales-marketing alignment

  • Leverage Correlated’s integrations with Outreach, Salesloft, and Hubspot to send personalized emails

  • Nurture customers through the most optimal buying journey completely hands-free

product usage alerts for sales

How Correlated helps

Measure, test, and iterate to discover your best customers

Identify new buying signals as Correlated monitors your entire customer base over time. Understand how your playbooks are moving the needle for the outcomes you care about.

  • Measure conversion rates on your playbooks and buying signals

  • Easily adjust your buying signals with a no-code dropdown builder

  • Spend precious GTM resources on customers most likely to buy 

Data & ops teams love Correlated

  • Connect key customer data sources in minutes, including your CDP (Segment), CRM (Salesforce, Hubspot) and cloud data warehouse (Snowflake, BigQuery, Redshift)

  • Easily pull in existing data models and key metrics for sales and success to self-serve their way to insights

  • No more ad hoc requests, manual csv pulls, and one-off dashboards to maintain

Proactively identifying which customers are ready to spend more with us is a no brainer. Correlated is essential for Account Management teams at usage-based SaaS companies.

Eric Miao, CCO, Attentive

Integrate with the tools in your revenue stack

Salesforce

Get a full view into lead, account and opportunity details.

CRM
Hubspot

Get a full view into lead, account and opportunity details.

CRM
Segment

Enable your sales team to see website and product analytics.

product analytics
Slack

Send timely alerts when customers perform key actions in your product.

Chat
Outreach

Trigger sequences based on how people are using your product.

sales productivity
Salesloft

Trigger outreach sequences based on how people are using your product.

sales productivity
Snowflake

Access product user insights billing info, and much more, all in one place.

data warehouse
BigQuery

Access product user insights billing info, and much more, all in one place.

data warehouse
Redshift

Access product user insights billing info, and much more, all in one place.

data warehouse
Hightouch

Sync information from your data warehouse into a range of tools.

Reverse ETL
Census

Sync information from your data warehouse into a range of tools.

Reverse ETL
Marketo

Launch campaigns with an enriched view of sales data and user insights.

Marketing automation
coming soon
Heap

Enable your sales team to see website and product analytics.

product analytics
coming soon
Stripe

Connect your billing and subscription information for a full customer account view.

Billing
coming soon
Zendesk

Insight into customer tickets, support, and license requests at your fingertips.

Support
coming soon
Zuora

Connect your billing and subscription information for a full customer account view.

Billing
coming soon
Intercom

Insight into customer tickets, support, and license requests at your fingertips.

Support
coming soon

Built for modern SaaS companies

correlated plg crm for sales
Customer Success

Find upsell and cross-sell opportunities within existing customers using product usage signals.

Build customer lifecycle playbooks from onboarding to activation to expansion. Enable your CS team in the tools they use including Salesforce, Slack and Outreach or Salesloft.

correlated plg crm for customer success
Sales

Create playbooks to proactively identify and drive new business and expansion pipeline using your customer data. Route Accounts and Leads to sales based on rules of engagement you set for your PLG business.

Connect to Salesforce, Slack, Outreach, and Salesloft to enable your sales teams in the tools they use everyday.

correlated plg crm for revenue operations
Growth

Build and test PQL strategies utilizing data in your data warehouse. Benefit from and iterate on the work your data science team does without needing engineers to manually update models.

Test PQL engagement strategies by sending to sales in Salesforce, Slack or Outreach or driving marketing campaigns in Hubspot.

correlated plg crm for growth marketing
Data and Operations

Easily bring in relevant tables and models from your cloud data warehouse to enable business teams to build powerful automated playbooks on top of your customer data.

Empower your business teams to use approved data and models to get their jobs done without ad hoc requests to the data or ops teams.

Correlated makes it incredibly easy to connect our product usage data with our CRM and other sales tools, enabling powerful automations that help our sales team be more effective.

Zack Chase, Growth Engineer, Pulumi

Excited to try things out?

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