PLG Playbook Automation

Manage your Product-Led Strategy from start to finish

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using product data for expansion and cross sell opportunities
Step 1

Build dynamic product-qualified lead lists

Correlated helps to segment your customers based on who they are and what they are doing in your product. Monitor your entire user base to catch every opportunity.

using product data for expansion and cross sell opportunities
Step 2

Leverage playbooks to delight and convert

Automatically route your users (PQLs) to the playbook most likely to provide a meaningful, relevant engagement. Nurture leads who aren’t quite ready and convert leads who are ready to buy.

using product data for expansion and cross sell opportunities
Step 3

Deeply personalize customer engagement

Use product usage insights to tailor your emails. Embed custom variables in Outreach Sequences to further personalize emails.

using product data for expansion and cross sell opportunities
Step 4

See what's converting & what's not

Measuring conversion has never been easier. Define any goal you can think of and Correlated automatically tracks conversions. Easily test and iterate on different playbooks. 

You can do all of the above without bothering your data team!

“Correlated’s new Customer Lifecycle Scoring is providing us with new insights into potential signals that drive conversion. We are using the AI-powered indicators to identify any signals that we may not have known about. Having started off on their initial beta version of scoring, we’re excited by the progress!”

Lauren Harold

“We pipe Correlated’s propensity scores directly into Salesforce so that our sales team can leverage those scores to prioritize which accounts to go after. Everything happens automatically, and it has been hands off for the last several months since we first set up our initial Playbooks.”

Perrine el Khoury

“Correlated helps us identify new self-serve users that are showing signs of being ready for upsell into our higher tier pricing plans. When our SDR team first started using Correlated, they were able to source three meetings in 15 sends, a 20% meeting booked rate! Correlated has been an integral part of our GTM motion at Circle and we’re excited to invest more.”

Charlie Locke

Ready to take your product led strategy to the next level?

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