PLG Playbook Automation

Manage your Product-Led Strategy from start to finish

using product data for expansion and cross sell opportunities
Step 1

Build dynamic product-qualified lead lists

Correlated helps to segment your customers based on who they are and what they are doing in your product. Monitor your entire user base to catch every opportunity.

using product data for expansion and cross sell opportunities
Step 2

Leverage playbooks to delight and convert

Automatically route your users (PQLs) to the playbook most likely to provide a meaningful, relevant engagement. Nurture leads who aren’t quite ready and convert leads who are ready to buy.

using product data for expansion and cross sell opportunities
Step 3

Deeply personalize customer engagement

Use product usage insights to tailor your emails. Embed custom variables in Outreach Sequences to further personalize emails.

using product data for expansion and cross sell opportunities
Step 4

See what's converting & what's not

Measuring conversion has never been easier. Define any goal you can think of and Correlated automatically tracks conversions. Easily test and iterate on different playbooks. 

You can do all of the above without bothering your data team!

When we started using Correlated, we were able to target over 100 self-service expansion opportunities that our sales team wasn't aware of. This helped us make significant progress hitting our team's expansion quota.

Chris Pitchford, VP of Sales

Ready to take your product led strategy to the next level?

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