Find and act on the best product-qualified leads
Drive more conversions with fully automated GTM playbooks that can identify and nurture product-qualified leads.
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Step 1
Connect your customer data sources
Correlated connects directly to data sources including cloud data warehouses, CRMs, and CDPs to offer a complete view of your customers. Easily configure your customer data across sources without needing a data engineer!
Wondering how to model your data to support Correlated?
Step 2
Hands-free PQLs driven by our proprietary Correlation Engine
Once data sources are connected and configuration is complete, Correlated automatically sets you up with suggested PQLs to drive towards your conversion goals. Just tell us what goals you’re trying to achieve, and we’ll tell you how to get there.
Step 3
Powerful Customer Segmentation at your fingertips
With Correlated, you'll have prioritized Account and User Lists to keep an eye on the best leads. Slice and dice across all your customers, discover new insights on your own, and save your findings in customizable views. Get notified when new customers appear that match the segments you’ve saved.
Step 4
Run automated playbooks to nurture and convert PQLs
Use our self-serve Playbook builder to define important customer lifecycle signals and automate next best actions. Route leads to personalized Outreach/Salesloft sequences or notify BDRs or AEs via Slack and Salesforce Tasks.
Curious what’s possible with Correlated?
Step 5
Report on the results &Â outcomes
With Goals, you can see how Playbooks impact conversion rates over time. As you learn about which Playbooks are more effective than others, you can continue to optimize your GTM motion, spending your effort on the actions most likely to drive business outcomes.
Is Correlated the right fit for you?
If you have at least one integration in the two following buckets, you can leverage Correlated to gain better visibility into your customer base and build automated workflows.
Product Usage Data
CRM Data
