Find and act on the best product-qualified leads

Drive more conversions with fully automated GTM playbooks that can identify and nurture product-qualified leads.

TRUSTED BY THE LEADERS IN PRODUCT-LED GROWTH

using product data for expansion and cross sell opportunities

Step 1

Connect your customer data sources

Correlated connects directly to data sources including cloud data warehouses, CRMs, and CDPs to offer a complete view of your customers. Easily configure your customer data across sources without needing a data engineer!

Wondering how to model your data to support Correlated?

Read more about our suggested PLG Data Model. 

using product data for expansion and cross sell opportunities

Step 2

Hands-free PQLs driven by our proprietary Correlation Engine

Once data sources are connected and configuration is complete, Correlated automatically sets you up with suggested PQLs to drive towards your conversion goals. Just tell us what goals you’re trying to achieve, and we’ll tell you how to get there.

using product data for expansion and cross sell opportunities

Step 3

Powerful Customer Segmentation at your fingertips

With Correlated, you'll have prioritized Account and User Lists to keep an eye on the best leads. Slice and dice across all your customers, discover new insights on your own, and save your findings in customizable views. Get notified when new customers appear that match the segments you’ve saved.

using product data for expansion and cross sell opportunities

Step 4

Run automated playbooks to nurture and convert PQLs

Use our self-serve Playbook builder to define important customer lifecycle signals and automate next best actions. Route leads to personalized Outreach/Salesloft sequences or notify BDRs or AEs via Slack and Salesforce Tasks.

Curious what’s possible with Correlated?

Check out our Playbook Library 

using product data for expansion and cross sell opportunities

Step 5

Report on the results & outcomes

With Goals, you can see how Playbooks impact conversion rates over time. As you learn about which Playbooks are more effective than others, you can continue to optimize your GTM motion, spending your effort on the actions most likely to drive business outcomes.

Is Correlated the right fit for you?

If you have at least one integration in the two following buckets, you can leverage Correlated to gain better visibility into your customer base and build automated workflows.

Product Usage Data

Snowflake
Redshift
Segment
Hightouch
Census
BigQuery

CRM Data

Salesforce
Hubspot

Ready to take your product led strategy to the next level?

Request demo
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