🎉  Correlated Launches to Bring Product Led Revenue to Market with $8.3M in Funding. Read more →
Product Led Growth is table stakes for software companies but without a proper PLG tech stack, there’s not much teams can do to adopt a PLG motion. See software that the best PLG companies have adopted.
Product-led growth (PLG) doesn't mean you should neglect sales and marketing. In this episode of the Product Led Revenue podcast, we welcome Moritz Plassnig, the Chief Growth Officer at Immuta and former Founder & CEO of Codeship, a company acquired by CloudBees in 2018.
93% of B2B buyers say they’d rather buy directly from a website than a sales representative. But kicking off your product led strategy comes with a range of challenges: How much do you offer for free? How do you determine a pricing strategy? How do you decide when and how to follow up on PQLs?
Twilio is one of the pioneers of the product-led approach and a huge proponent of usage-based pricing. But with thousands of users signing up to access their product, how do Twilio's sales and customer success teams know who they should be reaching out to, and when? Find out in this episode of the Product Led Revenue podcast.
Historically, it's been difficult for sales teams to know how and when to reach out to current users of their product either for conversion or expansion. But, with access to product data, sales teams can be both proactive and reactive at the same time. CallRail's VP of Sales, Jason Rozenblat, discusses how a user-driven trial process connects to better conversions.
Product-led growth has been revolutionizing B2B and SaaS sales for some time now, especially after the pandemic. And it's working, leading to rapid growth for companies like OneSignal, used by 1.4 million companies around the world. But that rapid change leads to what Josh Wetzel, OneSignal's Chief Revenue Officer, calls "intellectual challenges".
Earlier this year, Dreamdata transitioned from a traditional sales-led model to a product-led revenue model, an enormous undertaking for any company. Chief Revenue Officer at Dreamdata, Steffen Hedebrandt, talks with Breezy about the transition and what they've learned from the experience.
Scott Leese and Richard Harris are pros in sales strategy and execution. In this episode of their Surf and Sales podcast, they sat down Correlated's Head of Growth, Breezy Beaumont, to tackle a range of topics, including the role of sales as we move into the self-serve era, how to truly be aligned across teams, and many others.
Correlated's CEO and Co-Founder, Tim Geisenheimer, recently spoke on The Product-Led Revenue Show by Reprise, with Jorge L Soto. Here's some more info and a recording of that session.
Tim has led sales, partnerships and go-to-market teams throughout his career and has witnessed the transition to product-led growth as a go-to-market motion firsthand." He also plays a mean game of Poker.
During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing. They also dive into how the team at Attentive is using insights from their customer usage data to drive new revenue opportunities and help their customers be more successful.
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