How product should collaborate with sales in PLG companies
It’s easy to think that being product-led means that product is the end all be all. Your product should sell itself! Raise your hand ✋ if you know someone who believes this! However, you’re making a mistake if you’re ignoring sales.
Email examples and strategies for sales to engage and convert PQLs
Sales at a PLG company is incredibly rewarding, but it also comes with some challenges. In this post, we'll walk through knowing when to reach out, examples of emails to send, and other strategies for converting and expanding your users.
How to setup Segment CDP at a Product Led Growth (PLG) company
For SaaS companies there is an increasing focus on expanding revenue from users of your product. This means that tracking user behavior from initial sign up through to buying an enterprise package is critical. Here's a step by step guide for setting up Segment for Product Led Growth.
Three Ways Your Sales Team Should Use Product Signals
These are the Three Most Effective Ways We've Seen Sales Teams Use Product Signals to Drive Expansion and Upsell Opportunities.
How to Send Good Sales Emails to Developers
Yes, There Are Screenshots. Here Are the Best Performing Emails and Lessons on How to Write Good Sales Emails to Developers, with Examples from Rockset, Auth0 and Datadog.
A 5-Step Plan to Enable Data-Driven Decisions for Revenue Teams at Developer Tools Startups
Here's Your Step-By-Step Guide for Making Data-Driven Decisions at Developer Tools Startups. You'll Learn Things Like: The Basics of How Product Usage and Customer Data is Stored, Pointers on What Tools to Use in Your Data Stack, and Share Thoughts on How to Make Data Actionable for Revenue Teams.