The devtools sales playbook
One of the reasons we started Correlated was based on our experience building and selling products to developers. PLG is a natural GTM motion for devtools because developers often like to self-onboard and tinker before making a decision on adopting a product and ultimately buying it. As a result the best approach for selling software to developers is quite a bit different than with other categories. In this guide we walk through some of our lessons learned in an effort to help founders and salespeople at devtools companies more effectively go-to-market.
2023 Product Led Revenue Predictions
This post grades predictions for 2022 and provides five predictions for Product Led Revenue trends we're likely to see in 2023.
3 Examples of PQLs from Product-led Companies
If you’ve been following the evolution of product-led growth, you’ve probably heard of PQLs. PQL stands for “Product Qualified Lead”. They are similar to MQLs (Marketing Qualified Leads) in that they are “qualified” leads, but PQLs are qualified when users do certain things in the product, whereas MQLs are qualified when prospects engage in certain ways with the company’s marketing assets.
MQL vs PQL: how product led companies find revenue opportunities (examples)
As companies make the transition to a product led growth strategy, the introduction of the product qualified lead (PQL) is essential to prioritizing sales outreach. Let’s breakdown the marketing qualified lead (MQL) and product qualified lead (PQL), along with a peek into how product-led companies are solving this today.
How to build a Product-Led Sales team
Building a product led sales team from the ground up or pivoting your sales team for a product led strategy is no easy feat. Here are some of the core responsibilities, how to drive alignment, and ultimately how you can increase pipeline with a product led sales team.
Product Led Sales: what it is and how to get started
Product led sales means enabling your sales team with product usage insights so they can have insightful conversations with the right people, at the right time. Product usage data shows us what features people are using, how often they log in, if they're inviting other users to join their workspace, and so on.
A Peek Into Hubspot's Product Led Revenue Strategy
HubSpot is a household name in the tech world at this point. Their product-led motion comes from two angles, says Carl Ferreira, their previous Sales Team Lead, and currently Director of Sales at Refine Labs. Hear how their team uses product data to inform sales actions.
How to run a sales-assisted PLG playbook
PLG revenue teams are often expected to sift through out-dated, complex dashboards to identify which customers to talk to and why. Correlated is changing that. We’ll walk through how you can discover the best customers and deliver those insights directly to your team to take action.
Your Product Qualified Lead (PQL) strategy is wrong, here’s how to fix it
More product-led growth companies are developing a strategy around Product Qualified Leads (PQL), but many are frustrated by the results. Here’s how you can set-up your approach for success.
5 Predictions for Product Led Revenue Trends in 2022
Somehow we’re almost at the end of 2021 and 2022 is right around the corner! As I look back at a explosive year for Correlated and the Product Led Revenue category, I can’t help but imagine what might lie ahead next year. Before we dive into 2022, let’s take a quick look at some of the top trends in 2021.
3 Ways to Score PQLs and the Most Common PLG Challenges with Andrew Capland
Andrew lays out the 3 ways he sees most PLG companies scoring their Product Qualified Leads (PQL) and some of the challenges he faced in his role at Wistia, as well as working with a number of PLG teams at Delivering Value.
How SalesIntel’s sales team converts more trials with customer usage data
SalesIntel is a sales intelligence software company who offers free trials during their sales process. Here's a breakdown of how their sales team is looking at customer usage data to close more revenue.
OpenView's #PLG123 video on Correlated - see what they say
OpenView is one of the primary voices leading the Product Led Growth movement. Here's their take on what we're building at Correlated.
The Four Pillars of Trimble’s Product Led Growth Strategy
Trimble is a publicly traded company with almost 8,000 employees. They're leveraging a product-led approach to driving expansion and cross-sell. Hear from Anne Hollander, Senior Director of Product Marketing and Growth at Trimble.
What is Product-Led Revenue? Insights from IBM, Zoom, etc.
Don't Want to Listen to the Full Session? Here Are the Highlights from the Recent Webcast: "Product Led Revenue Best Practices" Co-Hosted by Correlated Labs' CEO, Tim Geisenheimer and Jorge Soto, the Head of Community at Reprise.
What is Product Led Growth (PLG) in 2023 and Why Should You Care?
See Why Product-Led-Growth is the Dominant Business Model for Today's Software Companies and How It Impacts Go-To-Market Teams like Sales, Marketing and Customer Success.
What is a Product-Led Growth (PLG) CRM?
PLG CRM is a way for sales and go-to-market teams at product led companies to get insight into all users of their product whether they're on a free plan, trial version, or are paying customers.
Product Qualified Leads (PQLs) are the key to revenue expansion
There is a Growing Trend Towards Bottoms-Up Adoption in Enterprise Software. Product Qualified Leads (PQLs) are Becoming Commonplace Metrics to Help Sales Teams Be More Effective at Closing New Deals and Expanding Revenue. What Else Can Sales Teams Do with Product Usage Data?
The Ultimate Product Led Growth Tech Stack
Product Led Growth is table stakes for software companies but without a proper PLG tech stack, there’s not much teams can do to adopt a PLG motion. See software that the best PLG companies have adopted.
5 Playbooks for Sales Teams at PLG Companies to Close More Deals
Balancing new logos, expansion, and trying to figure out just the right message to send to your product users is a tall order. Let’s dive into the five ways the top sales teams at PLG companies use product data to increase sales and crush their quota.