The devtools sales playbook
One of the reasons we started Correlated was based on our experience building and selling products to developers. PLG is a natural GTM motion for devtools because developers often like to self-onboard and tinker before making a decision on adopting a product and ultimately buying it. As a result the best approach for selling software to developers is quite a bit different than with other categories. In this guide we walk through some of our lessons learned in an effort to help founders and salespeople at devtools companies more effectively go-to-market.
Correlated Fall 2023 Product Updates
It's been a few months since Correlated's first launch week in the summer and we haven't slowed down. Here's a rundown of some of our recent launches.
Correlated Launch Week 1 Recap
Read on for a recap of Correlated's first launch week as well as an extra set of launches on day 6.
➡️ Real-time behavioral intent triggers
We're excited to launch real-time intent triggers based on user or account behavior. Now you can identify when a user has visited a pricing page, documentation, white paper or high value blog post and combine that with Correlated Scores to drive speed to lead based on inbound intent.
➡️ Announcing Correlated's upgraded Hubspot integration
Today we're excited to release bi-directional sync between Correlated and Hubspot! Our customers wanted their data in Hubspot to be sent to Correlated to help inform Scores and to use as trigger conditions in Playbooks. Now that's possible.
➡️ Updated Correlated Slack App: Customer 360 in Slack
We're excited to announce our completely redesigned and overhauled Slack app! The first iteration of our redesigned Slack app is meant to help provide more context around why accounts or users triggered certain lead scores, what they're doing in your product or on your website and other helpful details.
➡️ Announcing Correlated's Intelligent Lead Routing
Correlated's Intelligent Lead Routing allows you to assign leads or existing customers to your teams based on the flexible criteria you set in Correlated Playbooks. Because Correlated sits on top of your product analytics tool, CRM and/or data warehouse this enables a number of routing use cases that current tools don't support. Read the full post to learn more.
➡️ Updated AI-Powered Scoring
We've made extensive updates to Correlated's AI powered scoring product. Correlated's scoring models now allow you to fully customize PQLs and PQAs at each stage in your customer journey from conversion, expansion, onboarding, and retention.
Spring 2023 Feature Release Roundup
In our latest feature release, we're excited to announce significant enhancements to our lead scoring capabilities, data connections, and Slack app integration. Let's take a closer look at these exciting updates!
Supercharge Your Lead Scoring with Mixpanel
Effective lead scoring is crucial for businesses looking to generate qualified leads and drive conversions throughout their product-led growth journey. To identify the most promising leads, real-time buying intent signals play a vital role. That's why we're excited to announce our latest integration with Mixpanel, empowering you to incorporate near real-time events and pageviews into your Correlated account.
Power Your Lead Scoring with Correlated’s Amplitude Integration
Generating qualified leads and driving conversions is a top priority for businesses at any stage of their product-led growth journey. A key ingredient to identifying the best leads is real-time buying intent signals. That's why we're thrilled to announce our newest integration with Amplitude, which allows you to incorporate near real-time events and pageviews into your Correlated account so that you can target leads right when they are showing the strongest buying intent.
Combining Website Traffic and Product Usage to Identify the Best Leads using Segment and Correlated
Correlated just released support for Segment Page Events to enable leveraging website traffic and product usage to identify the best leads.
April Product Roundup: Capture better intent signals to fill your pipeline
April Showers bring more updates to Correlated: including more powerful and explainable lead scoring models, more integrations, and more ways to identify the best intent signals.
How (not) to do Product Led Sales in 2023
We get asked how Correlated is different from other customer data platform that help modern GTM teams. In this post we walk through why we are building Correlated the way we are and why we believe some of the other solutions out there are not architecting their product in the right way.
Correlated is an official Hightouch destination!
Correlated is an official destination of Hightouch, a leading Reverse ETL solution that allows you to sync data from your warehouse to 125+ SaaS tools (now including Correlated 🎉) in a matter of minutes.
Announcing Customer Lifecycle Scoring: Target your best customers using AI-powered propensity scores
Introducing Correlated’s Newest Integration: Marketo
We are excited to announce the integration of Correlated and Marketo! With this integration, you can now automatically create or update leads in Marketo, and then enroll customers in your Smart Campaigns, making it possible to fully automate nurture campaigns throughout the customer journey.
How Correlated’s PQL scoring works
If you’ve been following along with best practices in the PLG space, you’ve probably heard of PQL Scoring. PQL Scores help product-led companies monetize their user base by identifying which accounts have the highest likelihood to convert. Here's how they work at Correlated.
What’s new at Correlated? September 2022 PLG update
It’s the dog days of summer, but in between enjoying some sunny days, we’ve had a busy September filled with many highly-requested releases here at Correlated! Here’s an overview of some of the features we’ve recently launched.
Correlated launches PQL Scoring to accelerate your product-led strategy
We've spent the last 18 months building Correlated to scratch an itch that we personally experienced. Today we're launching PQL scoring so you can leverage machine learning to automatically uncover your best PQLs and PQAs.
Now in Beta: Correlated’s ML-Powered PQL Scoring Engine
If you’re looking to implement PQLs without devoting months of engineering time and countless dollars in resources, you’re in luck! With Correlated’s new PQL Scoring Engine powered by Machine Learning, you can set up PQLs and PQAs with just a few button clicks. Correlated handles all the hard work.
Automate (almost) any PQL Playbook with Correlated Webhooks
Correlated makes it easy to identify PQLs and automate fine-tuned, personalized Playbooks by piping PQLs directly into downstream applications. With our new support for Webhooks, you’ll be able to connect Correlated to almost any application you can think of!
Announcing the Correlated destination for Segment: send Product Qualified Leads (PQLs) to your revenue team
Our Segment integration makes it easy to send product qualified leads (PQLs) and product qualified accounts (PQAs) directly to your revenue teams so they're work on the customers most likely to drive revenue. It’s easy to get started with the launch of our public Segment destination!
Product Led Growth Unlocked: explore Correlated’s new PQL Playbook Builder!
It’s never been easier to implement a product qualified lead (PQL) strategy! Correlated’s new PQL Playbook Builder provides the tooling you need to run a PQL strategy end-to-end, helping you: identify product qualified leads, create automated playbooks, and measure revenue goals and outcomes.
Uncover and act on Product Qualified Leads (PQLs) by combining Salesloft with Correlated
Salesloft makes it possible to run consistent sales playbooks that align well with your product-led strategy. Correlated makes it possible to discover PQLs and send them to the right Salesloft cadences or directly to a sales rep depending on who the PQL is and what they’ve done in product.
Want PQLs? Leverage customer product usage data in your data warehouse to find better leads
Enabling sales and other go-to-market teams to convert more leads, expand existing revenue, and move the needle forward for their companies in the most efficient way possible through a product-led model is a difficult task. We’ve made it our mission at Correlated to help solve this.
Level-Up Your PLG Game: use Correlated “Goals” to determine if your strategy is working
Goals make it easy to measure conversion rates throughout your entire customer lifecycle. Goals offer the best way to take a strategy from “we think this is what makes someone a successful customer” to “we know.” Read more.
PLG Signals and Playbooks for Every Stage of the Customer Journey
Whether you’re just starting to make the leap into a product-led growth strategy, or you’ve been doing it for years and already have a definition for your first PQL (product qualified lead), this post will help you determine what other signals and playbooks leading PLG companies are using across their customer’s lifecycle.
Who are Correlated's competitors?
Do people often ask you who your competitors are? SaaS buyers have gotten more savvy when it comes to the buying process and they’ll do quite a bit of research before jumping into any buying decisions. I thought I’d save everyone some time and just tell you all about our competitors.
Personalized email at scale: trigger Hubspot emails on customer behavior and product usage
Send automated emails, campaigns, and sequences based all through Hubspot, using your Correlated Signals. Learn what other companies are doing, how to get started, and best practices along the way.
What’s new in Correlated? January 2022 recap
It’s been a busy start to 2022 and the Correlated team has shipped a ton of new features. Here’s a round up of the latest features in Correlated!
Correlated and Census = Product Led Revenue Nirvana
By combining Correlated with Census, you’ll be able to easily build Signals and power downstream workflows for sales and CS teams to help uncover who to talk to, when to talk to them, and the right messaging to use. The result? Convert leads at a higher percentage and uncover more expansion revenue.
How Hightouch and Correlated can superpower your PLG Sales Stack
By combining Correlated with Hightouch, you’ll be able to leverage your existing data models in Hightouch to power Correlated, unlocking a ton of new revenue opportunities for your team. Reach the right person, at the right time, with the right message.
Want to know which product signals are driving revenue? Build this Salesforce report
Product usage data is a sales person’s best friend for expansion revenue, converting trial users, or anything in between. With Correlated, you can use Salesforce Tasks to build powerful, meaningful reports that show which sales activity drives new opportunities and closed-won expansion deals. Here’s a step-by-step guide.
Turn product usage insights into sales action with Correlated and Salesforce Tasks
If you aren’t using product usage insights to inform sales motions, you’re leaving revenue on the table. Providing your sales teams with actionable insights just got a whole lot easier with Correlated + Salesforce.
How product usage can improve your Outreach Sequence conversion
Have you started using product usage-based Sequences in Outreach? Personalizing and automating your Outreach Sequences based on actions people took in your product improves the likelihood of conversion and expansion. Read the essential product usage signals you should be incorporating into your go-to-market motion today.
How to build better, personalized sequences with Correlated and Salesloft
By combining Salesloft with Correlated, you can make your end-to-end sales motion even smarter by layering on data-driven insights, allowing you to reach out to the right customers at the right time based on what they are doing in your product
Correlated is SOC 2 Type 2 Compliant
Correlated has completed SOC 2 Type 2 compliance as determined by an independent audit. By undergoing SOC 2 Type 2 compliance, any customer or partner that works with Correlated can be confident that we are taking security and privacy very seriously.
Correlated’s Hubspot CRM integration is now in Beta
If you’re using Hubspot as a CRM but are struggling to make it work for your product-led sales motion, we’ve got good news for you. Our Hubspot CRM integration is now available in Beta!
Correlated Launches to Bring Product Led Revenue to Market with $8.3M in Funding
We’re launching Correlated out of beta with some fantastic initial customers and $8.3 million to build the leading expansion platform for Product Led Revenue.
How the best sales and CS teams are finding expansion opportunities with Slack
Know Exactly How Your Top Accounts are Using Your Product (for Better or for worse) in Real Time, Delivered Directly into Slack. Here’s How You Can Find New Customers and Expansion Opportunities with Product Signals Delivered When You Need Them.