Correlated Launch Week 1 Recap

Read on for a recap of Correlated's first launch week as well as an extra set of launches on day 6.

Tim Geisenheimer

➡️ Real-time behavioral intent triggers

We're excited to launch real-time intent triggers based on user or account behavior. Now you can identify when a user has visited a pricing page, documentation, white paper or high value blog post and combine that with Correlated Scores to drive speed to lead based on inbound intent.

Tim Geisenheimer

➡️ Announcing Correlated's upgraded Hubspot integration

Today we're excited to release bi-directional sync between Correlated and Hubspot! Our customers wanted their data in Hubspot to be sent to Correlated to help inform Scores and to use as trigger conditions in Playbooks. Now that's possible.

Tim Geisenheimer

➡️ Updated Correlated Slack App: Customer 360 in Slack

We're excited to announce our completely redesigned and overhauled Slack app! The first iteration of our redesigned Slack app is meant to help provide more context around why accounts or users triggered certain lead scores, what they're doing in your product or on your website and other helpful details.

Tim Geisenheimer

➡️ Announcing Correlated's Intelligent Lead Routing

Correlated's Intelligent Lead Routing allows you to assign leads or existing customers to your teams based on the flexible criteria you set in Correlated Playbooks. Because Correlated sits on top of your product analytics tool, CRM and/or data warehouse this enables a number of routing use cases that current tools don't support. Read the full post to learn more.

Tim Geisenheimer

➡️ Updated AI-Powered Scoring

We've made extensive updates to Correlated's AI powered scoring product. Correlated's scoring models now allow you to fully customize PQLs and PQAs at each stage in your customer journey from conversion, expansion, onboarding, and retention.

Tim Geisenheimer

Spring 2023 Feature Release Roundup

In our latest feature release, we're excited to announce significant enhancements to our lead scoring capabilities, data connections, and Slack app integration. Let's take a closer look at these exciting updates!

Diana Hsieh

Supercharge Your Lead Scoring with Mixpanel

Effective lead scoring is crucial for businesses looking to generate qualified leads and drive conversions throughout their product-led growth journey. To identify the most promising leads, real-time buying intent signals play a vital role. That's why we're excited to announce our latest integration with Mixpanel, empowering you to incorporate near real-time events and pageviews into your Correlated account.

Matty Leech

Power Your Lead Scoring with Correlated’s Amplitude Integration

Generating qualified leads and driving conversions is a top priority for businesses at any stage of their product-led growth journey. A key ingredient to identifying the best leads is real-time buying intent signals. That's why we're thrilled to announce our newest integration with Amplitude, which allows you to incorporate near real-time events and pageviews into your Correlated account so that you can target leads right when they are showing the strongest buying intent.

Diana Hsieh

Combining Website Traffic and Product Usage to Identify the Best Leads using Segment and Correlated

Correlated just released support for Segment Page Events to enable leveraging website traffic and product usage to identify the best leads.

Diana Hsieh

April Product Roundup: Capture better intent signals to fill your pipeline

April Showers bring more updates to Correlated: including more powerful and explainable lead scoring models, more integrations, and more ways to identify the best intent signals.

Matty Leech

How (not) to do Product Led Sales in 2023

We get asked how Correlated is different from other customer data platform that help modern GTM teams. In this post we walk through why we are building Correlated the way we are and why we believe some of the other solutions out there are not architecting their product in the right way.

Tim Geisenheimer

Correlated is an official Hightouch destination!

Correlated is an official destination of Hightouch, a leading Reverse ETL solution that allows you to sync data from your warehouse to 125+ SaaS tools (now including Correlated 🎉) in a matter of minutes.

Matty Leech

Announcing Customer Lifecycle Scoring: Target your best customers using AI-powered propensity scores

Diana Hsieh

Introducing Correlated’s Newest Integration: Marketo

We are excited to announce the integration of Correlated and Marketo! With this integration, you can now automatically create or update leads in Marketo, and then enroll customers in your Smart Campaigns, making it possible to fully automate nurture campaigns throughout the customer journey.

Matty Leech

How Correlated’s PQL scoring works

If you’ve been following along with best practices in the PLG space, you’ve probably heard of PQL Scoring. PQL Scores help product-led companies monetize their user base by identifying which accounts have the highest likelihood to convert. Here's how they work at Correlated.

Diana Hsieh

What’s new at Correlated? September 2022 PLG update

It’s the dog days of summer, but in between enjoying some sunny days, we’ve had a busy September filled with many highly-requested releases here at Correlated! Here’s an overview of some of the features we’ve recently launched.

Tim Geisenheimer

Correlated launches PQL Scoring to accelerate your product-led strategy

We've spent the last 18 months building Correlated to scratch an itch that we personally experienced. Today we're launching PQL scoring so you can leverage machine learning to automatically uncover your best PQLs and PQAs.

Tim Geisenheimer

Now in Beta: Correlated’s ML-Powered PQL Scoring Engine

If you’re looking to implement PQLs without devoting months of engineering time and countless dollars in resources, you’re in luck! With Correlated’s new PQL Scoring Engine powered by Machine Learning, you can set up PQLs and PQAs with just a few button clicks. Correlated handles all the hard work.

Diana Hsieh

Automate (almost) any PQL Playbook with Correlated Webhooks

Correlated makes it easy to identify PQLs and automate fine-tuned, personalized Playbooks by piping PQLs directly into downstream applications. With our new support for Webhooks, you’ll be able to connect Correlated to almost any application you can think of!

Diana Hsieh

Announcing the Correlated destination for Segment: send Product Qualified Leads (PQLs) to your revenue team

Our Segment integration makes it easy to send product qualified leads (PQLs) and product qualified accounts (PQAs) directly to your revenue teams so they're work on the customers most likely to drive revenue. It’s easy to get started with the launch of our public Segment destination!

Tim Geisenheimer

Product Led Growth Unlocked: explore Correlated’s new PQL Playbook Builder!

It’s never been easier to implement a product qualified lead (PQL) strategy! Correlated’s new PQL Playbook Builder provides the tooling you need to run a PQL strategy end-to-end, helping you: identify product qualified leads, create automated playbooks, and measure revenue goals and outcomes. 

Matty Leech

Uncover and act on Product Qualified Leads (PQLs) by combining Salesloft with Correlated

Salesloft makes it possible to run consistent sales playbooks that align well with your product-led strategy. Correlated makes it possible to discover PQLs and send them to the right Salesloft cadences or directly to a sales rep depending on who the PQL is and what they’ve done in product.

Diana Hsieh

Want PQLs? Leverage customer product usage data in your data warehouse to find better leads

Enabling sales and other go-to-market teams to convert more leads, expand existing revenue, and move the needle forward for their companies in the most efficient way possible through a product-led model is a difficult task. We’ve made it our mission at Correlated to help solve this.

Matty Leech

Level-Up Your PLG Game: use Correlated “Goals” to determine if your strategy is working

Goals make it easy to measure conversion rates throughout your entire customer lifecycle. Goals offer the best way to take a strategy from “we think this is what makes someone a successful customer” to “we know.” Read more.

Matty Leech

PLG Signals and Playbooks for Every Stage of the Customer Journey

Whether you’re just starting to make the leap into a product-led growth strategy, or you’ve been doing it for years and already have a definition for your first PQL (product qualified lead), this post will help you determine what other signals and playbooks leading PLG companies are using across their customer’s lifecycle.

Matty Leech

Who are Correlated's competitors?

Do people often ask you who your competitors are? SaaS buyers have gotten more savvy when it comes to the buying process and they’ll do quite a bit of research before jumping into any buying decisions. I thought I’d save everyone some time and just tell you all about our competitors. 

Breezy Beaumont

Personalized email at scale: trigger Hubspot emails on customer behavior and product usage

Send automated emails, campaigns, and sequences based all through Hubspot, using your Correlated Signals. Learn what other companies are doing, how to get started, and best practices along the way.

Diana Hsieh

What’s new in Correlated? January 2022 recap

It’s been a busy start to 2022 and the Correlated team has shipped a ton of new features. Here’s a round up of the latest features in Correlated!

Diana Hsieh

Correlated and Census = Product Led Revenue Nirvana

By combining Correlated with Census, you’ll be able to easily build Signals and power downstream workflows for sales and CS teams to help uncover who to talk to, when to talk to them, and the right messaging to use. The result? Convert leads at a higher percentage and uncover more expansion revenue.

Tim Geisenheimer

How Hightouch and Correlated can superpower your PLG Sales Stack

By combining Correlated with Hightouch, you’ll be able to leverage your existing data models in Hightouch to power Correlated, unlocking a ton of new revenue opportunities for your team. Reach the right person, at the right time, with the right message.

Diana Hsieh

Want to know which product signals are driving revenue? Build this Salesforce report

Product usage data is a sales person’s best friend for expansion revenue, converting trial users, or anything in between. With Correlated, you can use Salesforce Tasks to build powerful, meaningful reports that show which sales activity drives new opportunities and closed-won expansion deals. Here’s a step-by-step guide.

Diana Hsieh

Turn product usage insights into sales action with Correlated and Salesforce Tasks

If you aren’t using product usage insights to inform sales motions, you’re leaving revenue on the table. Providing your sales teams with actionable insights just got a whole lot easier with Correlated + Salesforce.

Diana Hsieh

How product usage can improve your Outreach Sequence conversion

Have you started using product usage-based Sequences in Outreach? Personalizing and automating your Outreach Sequences based on actions people took in your product improves the likelihood of conversion and expansion. Read the essential product usage signals you should be incorporating into your go-to-market motion today.

Diana Hsieh

How to build better, personalized sequences with Correlated and Salesloft

By combining Salesloft with Correlated, you can make your end-to-end sales motion even smarter by layering on data-driven insights, allowing you to reach out to the right customers at the right time based on what they are doing in your product

Diana Hsieh

Correlated is SOC 2 Type 2 Compliant

Correlated has completed SOC 2 Type 2 compliance as determined by an independent audit. By undergoing SOC 2 Type 2 compliance, any customer or partner that works with Correlated can be confident that we are taking security and privacy very seriously.

Tim Geisenheimer

Correlated’s Hubspot CRM integration is now in Beta

If you’re using Hubspot as a CRM but are struggling to make it work for your product-led sales motion, we’ve got good news for you. Our Hubspot CRM integration is now available in Beta!

Diana Hsieh

Correlated Launches to Bring Product Led Revenue to Market with $8.3M in Funding

We’re launching Correlated out of beta with some fantastic initial customers and $8.3 million to build the leading expansion platform for Product Led Revenue.

Tim Geisenheimer

How the best sales and CS teams are finding expansion opportunities with Slack

Know Exactly How Your Top Accounts are Using Your Product (for Better or for worse) in Real Time, Delivered Directly into Slack. Here’s How You Can Find New Customers and Expansion Opportunities with Product Signals Delivered When You Need Them.

Tim Geisenheimer

Correlated is SOC 2 Compliant

Correlated has completed SOC 2 Type 2 compliance as determined by an independent audit. This means we are following the highest standards of security, privacy and reliability in our product and processes.

Tim Geisenheimer