Correlated and Census = Product Led Revenue Nirvana
Tim Geisenheimer
Product News

Correlated and Census = Product Led Revenue Nirvana

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There’s been a recent shift in companies centralizing customer data in cloud data warehouses like Snowflake, BigQuery and Redshift. This has allowed analytics and data teams to utilize business intelligence (BI) tools like Looker and Tableau to provide dashboards to their colleagues in Sales, Marketing, Finance and other teams across their organization.


Where reverse ETL comes into play


As more and more companies start to view their data warehouse as their business’s “source of truth,” customer-facing teams want to be able to use that data to power how they get their jobs done. Specifically, this means bringing data from the data warehouse into operational tools like Salesforce, Hubspot and Marketo.


correlated and census product led revenue integration


That’s where a Reverse ETL tool like Census comes in. Census makes it incredibly easy for operations and data teams to bring product usage data, billing metrics and any other customer data sets into tools that sales, CS, and marketing teams use everyday.


Drive more revenue with Census and Correlated


Today, Correlated is announcing our beta support for Census. Here’s why it matters for you:


Correlated is designed to help sales and CS teams drive new business and expansion revenue from free and self-service products. Correlated allows teams to easily build Signals and power downstream workflows for sales and CS teams to help uncover who to talk to, when to talk to them, and the right messaging to use. The end result is converting leads at a higher percentage and uncovering more expansion revenue.


And if you’re a Census customer, using Correlated just got even easier. You can even get started now.


Examples of using Correlated with Census:


  • For CS and Account management teams focused on driving upsell and cross-sell, it can be difficult to know which Accounts to focus on or which Contacts to engage with to drive expansion. Using Census and Correlated together, you can create playbooks that arm your CS and AM teams with the data they need to reach out to the right accounts and contacts at the right time with the right message.

  • For SDR/BDR teams at PLG companies, it’s often time consuming to sift through product usage data to bring prospects into relevant cadences in Outreach or Salesloft. Using Correlated, you can create powerful Signals based on PQL score, title, website activity and other factors and then automatically include the right prospects in cadences. Census makes it easy to send this data to Correlated so we can power the Signals that enable these custom email campaigns.

  • Easily trigger an Outreach campaign for all Accounts with over a certain amount of employees that have more than 10 logins in the last week plus self-service billing revenue over $300 MRR. In this example, the models are coming from Census and the downstream workflows in tools like Slack, Salesforce and Outreach are created in Correlated.


The sky is really the limit with respect to data you can bring into Correlated using Census. We’d love to hear your ideas for how you can create Product Led Revenue playbooks using Census and Correlated together.


Getting started


If you use Census and you’re interested in trying the beta with Correlated, we’re offering a one-month free trial with unlimited access. Get started now!


Interested in learning about how Correlated can help your PLG company uncover expansion and upsell opportunities?

Sales and revenue leaders at PLG companies, like yourself, are faced with unique challenges. Using tools like Correlated can help sales and marketing teams identify new accounts that are ready to convert, or can help to notify your team for expansion and upsell opportunities.

Schedule a Demo