The Product Led Revenue Blog
How to build better, personalized sequences with Correlated and Salesloft
By combining Salesloft with Correlated, you can make your end-to-end sales motion even smarter by layering on data-driven insights, allowing you to reach out to the right customers at the right time based on what they are doing in your product
3 Ways to Score PQLs and the Most Common PLG Challenges with Andrew Capland
Andrew lays out the 3 ways he sees most PLG companies scoring their Product Qualified Leads (PQL) and some of the challenges he faced in his role at Wistia, as well as working with a number of PLG teams at Delivering Value.
Email examples and strategies for sales to engage and convert PQLs
Sales at a PLG company is incredibly rewarding, but it also comes with some challenges. In this post, we'll walk through knowing when to reach out, examples of emails to send, and other strategies for converting and expanding your users.
How SalesIntel’s sales team converts more trials with customer usage data
SalesIntel is a sales intelligence software company who offers free trials during their sales process. Here's a breakdown of how their sales team is looking at customer usage data to close more revenue.
OpenView's #PLG123 video on Correlated - see what they say
OpenView is one of the primary voices leading the Product Led Growth movement. Here's their take on what we're building at Correlated.
How to set up Segment CDP at a Product Led Growth (PLG) company
For SaaS companies there is an increasing focus on expanding revenue from users of your product. This means that tracking user behavior from initial sign up through to buying an enterprise package is critical. Here's a step by step guide for setting up Segment for Product Led Growth.
The Four Pillars of Trimble’s Product Led Growth Strategy
Trimble is a publicly traded company with almost 8,000 employees. They're leveraging a product-led approach to driving expansion and cross-sell. Hear from Anne Hollander, Senior Director of Product Marketing and Growth at Trimble.
Correlated is SOC 2 Type 2 Compliant
Correlated has completed SOC 2 Type 2 compliance as determined by an independent audit. By undergoing SOC 2 Type 2 compliance, any customer or partner that works with Correlated can be confident that we are taking security and privacy very seriously.
Correlated’s Hubspot CRM integration is now in Beta
If you’re using Hubspot as a CRM but are struggling to make it work for your product-led sales motion, we’ve got good news for you. Our Hubspot CRM integration is now available in Beta!
Correlated Launches to Bring Product Led Revenue to Market with $8.3M in Funding
We’re launching Correlated out of beta with some fantastic initial customers and $8.3 million to build the leading expansion platform for Product Led Revenue.
How product should collaborate with sales in PLG companies
It’s easy to think that being product-led means that product is the end all be all. Your product should sell itself! Raise your hand ✋ if you know someone who believes this! However, you’re making a mistake if you’re ignoring sales.
Want to drive expansion revenue? Sales needs to lead the charge
Previously, the SaaS sales process was linear, but product led growth is changing that. Read this blog to see the steps sales teams can take to own upsell and cross-sell to drive net dollar retention.
What is Product-Led Revenue? Insights from IBM, Zoom, etc.
Don't Want to Listen to the Full Session? Here Are the Highlights from the Recent Webcast: "Product Led Revenue Best Practices" Co-Hosted by Correlated Labs' CEO, Tim Geisenheimer and Jorge Soto, the Head of Community at Reprise.
What is Product Led Growth (PLG) and Why Should You Care?
See Why Product-Led-Growth is the Dominant Business Model for Today's Software Companies and How It Impacts Go-To-Market Teams like Sales, Marketing and Customer Success.
What is a Product-Led Growth (PLG) CRM?
PLG CRM is a way for sales and go-to-market teams at product led companies to get insight into all users of their product whether they're on a free plan, trial version, or are paying customers.
4 SQL queries to find customer engagement and expansion opportunities
Want to see which product signals are driving expansion and upsell at your company? Here are four SQL queries you can use to uncover user insights from your product data for your sales and revenue team.
Three Ways Your Sales Team Should Use Product Signals
These are the Three Most Effective Ways We've Seen Sales Teams Use Product Signals to Drive Expansion and Upsell Opportunities.
Why B2B SaaS Sales and Customer Success Teams Need a Revenue Expansion Platform
Is the Rise of Product-Led Growth Leaving Behind Sales and Customer Success Teams? Here's Why Teams Need a Revenue Expansion Platform.
Product Qualified Leads (PQLs) are the key to revenue expansion
There is a Growing Trend Towards Bottoms-Up Adoption in Enterprise Software. Product Qualified Leads (PQLs) are Becoming Commonplace Metrics to Help Sales Teams Be More Effective at Closing New Deals and Expanding Revenue. What Else Can Sales Teams Do with Product Usage Data?
The Ultimate Product Led Growth Tech Stack
Product Led Growth is table stakes for software companies but without a proper tech stack, there’s not much teams can do to adopt a PLG motion. See software that the best PLG companies have adopted.
How the best sales and CS teams are finding expansion opportunities with Slack
Know Exactly How Your Top Accounts are Using Your Product (for Better or for worse) in Real Time, Delivered Directly into Slack. Here’s How You Can Find New Customers and Expansion Opportunities with Product Signals Delivered When You Need Them.
How and what to send in your sales emails to Developers
Yes, There Are Screenshots. Here Are the Best Performing Emails and Lessons on How to Write Good Sales Emails to Developers, with Examples from Rockset, Auth0 and Datadog.
Want to uncover expansion and upsell at your PLG startup? Try SQL
One of the most important measures for a user’s potential value is how they are using your product. Knowing a bit of SQL can help jumpstart your process towards data-driven decision making.
A 5-Step Plan to Enable Data-Driven Decisions for Revenue Teams at Developer Tools Startups
Here's Your Step-By-Step Guide for Making Data-Driven Decisions at Developer Tools Startups. You'll Learn Things Like: The Basics of How Product Usage and Customer Data is Stored, Pointers on What Tools to Use in Your Data Stack, and Share Thoughts on How to Make Data Actionable for Revenue Teams.
Correlated is SOC 2 Compliant
Correlated has completed SOC 2 Type 2 compliance as determined by an independent audit. This means we are following the highest standards of security, privacy and reliability in our product and processes.
5 Playbooks for Sales Teams at PLG Companies to Close More Deals
Balancing new logos, expansion, and trying to figure out just the right message to send to your product users is a tall order. Let’s dive into the five ways the top sales teams at PLG companies use product data to increase sales and crush their quota.