Automate (almost) any PQL Playbook with Correlated Webhooks
Diana Hsieh
Diana Hsieh
Product News

Automate (almost) any PQL Playbook with Correlated Webhooks

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Correlated makes it easy to identify PQLs and automate fine-tuned, personalized Playbooks by piping PQLs directly into downstream applications. Correlated supports several popular applications, including Outreach, Salesloft, Salesforce, and Hubspot. However, we all know that there are numerous Sales and Marketing applications that make our lives easier that haven’t made it onto Correlated’s integration list yet. 

With our new support for Webhooks, you’ll be able to connect Correlated to almost any downstream application you can think of! This might include internal APIs built by your ops teams, or any of your other favorite tools that support Webhooks. The opportunities are truly endless - let’s jump into some examples.

Common Playbooks you can enable with Webhooks

Your tech stack was thoughtfully built, so why not make the most of it? To jumpstart your imagination, here are a couple examples of what you might want to do with Webhooks. 

  • Send account or user segments to Google Sheets or Airtable 
  • Create an issue in your ticket tracking system when users fail to onboard
  • Pipe product qualified leads to email automation tools
  • Send an email when a new PQL appears
  • Enrich accounts or contacts in your CRM

Using Zapier with Correlated to send PQLs to (almost) anywhere

Zapier is an awesome tool that many growth and marketing teams use to automate their internal workflows. Zapier can accept data sent from a Webhook (in this case, Correlated) and connects that data directly to multiple downstream tools. 

This is just a small sampling of what you can connect Correlated to via Zapier:

  • Google Sheets
  • Mailchimp
  • ActiveCampaign
  • Hubspot (Creating Contacts / Companies)
  • Airtable
  • Jira
  • Autopilot
  • Zendesk
  • Pipedrive

What insights does Correlated enable?

Correlated is a powerful PQL platform that finds the best leads via machine learning and allows marketing and growth teams to dynamically route those leads to the right Playbooks. You’ll use Correlated to identify PQLs, define dynamic Segments to route PQls to the right place, and fire off Webhooks to actually take action. Correlated can track whether or not Accounts or Users converted, so you’ll know if your Playbooks worked. 

If you’re curious about how to use Correlated with Zapier, here’s a tutorial on how you might use Correlated alongside Zapier to pipe leads into Google Sheets. 

If you’ve been wanting to try out Correlated and weren’t sure if we had the integration you needed, you can try Correlated for free today! With our new Webhooks support, you’ll be able to jumpstart your PQL strategy in no time.

Interested in learning about how Correlated can help your PLG company uncover expansion and upsell opportunities?

Sales and revenue leaders at PLG companies, like yourself, are faced with unique challenges. Using tools like Correlated can help sales and marketing teams identify new accounts that are ready to convert, or can help to notify your team for expansion and upsell opportunities.

Schedule a Demo