We're a group of leaders who meet bi-weekly to talk all things PLG and product led revenue. We also feature experts for Q&A sessions from the best performing product-led companies.
These informal calls are held on Zoom every other week. Whether you're hanging with your kids, eating lunch, taking a walk, or focused at your desk, all are welcome. Everyone's encouraged to speak up, share your knowledge, or come with questions. See you there!
We often bring on featured PLG experts to share their expertise and help guide the conversation, but these calls are for YOU - if you have questions, we'll get them answered.
Product-led growth (PLG) starts with the end user. And a healthy PLG engine depends on users discovering your product through no- or low-cost channels, including word-of-mouth, organic search, product virality, communities, and marketplaces. But Kyle Poyar of OpenView points out that as PLG companies grow past $10M annual recurring revenue (ARR), your larger accounts start to drive a disproportionate amount of revenue and incremental growth, and these accounts will typically begin their journey with a product interaction before they ever talk to sales.
A go-to-market strategy (GTM) is a plan that details how an organization can engage with customers to persuade them to buy its product or service and gain a competitive advantage. According to Japna Sethi, leader of the Product-Led Growth team at Productboard, ideally, marketing, sales, and customer success teams should share the same goals.
A growing number of SaaS companies are shifting from sales to product-led growth models. According to the Product-Led Growth Benchmarks 2022 report, 58% of B2B technology companies have a PLG motion in place. But product-led growth, while contributing to efficient growth, can be challenging. If you are moving from a sales model to product-led growth, you not only need to change the mindset of the teams but also adapt the teams to the new model.
Product-led growth (PLG) relies on the product itself to drive customer acquisition, conversion, and expansion. But when is the right time to roll out a PLG model internally? Hear from Franciska Dethlefsen, Head of Product-Led Growth at Amplitude about qualification methodologies for teams to test and advice on the right time to try self-serve.
Believe it or not, over 96% of product led companies have sales teams. But making sure they have the insights they need to do their job is harder than it seems. In this episode of Product Led Revenue, we have Trevor Greyson, who runs GTM Business Technology & Ops at Miro, on the show. Trevor shares how the Miro sales team functions and how data helps automate processes and avoid wasted time. He also explains why it’s important for each department to learn to collaborate with other teams within an organization, and some tips for making it happen.
Over 250,000+ companies use Vidyard, so how did they get so many people using their product? Their secret is product led growth, but it wasn't always that way.
Product led growth changes the way companies market and sell their product. We often hear how sellers need to adjust, but in this episode, we dig in with Tara Pawlak, Head of Marketing at GetAccept to learn how marketing needs to shift as well.
Product led growth has been around for a while, but it's popularity has skyrocketed over the last year. What are some key mistakes PLG companies make? In this episode of the Product Led Revenue podcast, Mark Roberge, Managing Director at Stage 2 Capital, talks about the four phases of North Star evolution for PLG companies, why you must bring product and go-to-market together, and how to architect your pricing structure.
As PLG companies grow past $10M annual recurring revenue (ARR), larger accounts start to drive a disproportionate amount of revenue and incremental growth, and these accounts will typically begin their journey with a product interaction before they ever talk to sales. So, it's no wonder that PLG companies contemplate introducing an outbound motion.
Today's SaaS companies are combining product-led growth with sales-led tactics to drive more revenue and acquisition than ever before. MongoDB has spent the last 5+ years switching over to PLG. They moved from a booking and commit-based model to a true SaaS approach with ARR as their key metric.