We're a group of leaders who meet bi-weekly to talk all things PLG and product led revenue. We also feature experts for Q&A sessions from the best performing product-led companies.
These informal calls are held on Zoom every other week. Whether you're hanging with your kids, eating lunch, taking a walk, or focused at your desk, all are welcome. Everyone's encouraged to speak up, share your knowledge, or come with questions. See you there!
We often bring on featured PLG experts to share their expertise and help guide the conversation, but these calls are for YOU - if you have questions, we'll get them answered.
Product led growth has been around for a while, but it's popularity has skyrocketed over the last year. What are some key mistakes PLG companies make? In this episode of the Product Led Revenue podcast, Mark Roberge, Managing Director at Stage 2 Capital, talks about the four phases of North Star evolution for PLG companies, why you must bring product and go-to-market together, and how to architect your pricing structure.
As PLG companies grow past $10M annual recurring revenue (ARR), larger accounts start to drive a disproportionate amount of revenue and incremental growth, and these accounts will typically begin their journey with a product interaction before they ever talk to sales. So, it's no wonder that PLG companies contemplate introducing an outbound motion.
Today's SaaS companies are combining product-led growth with sales-led tactics to drive more revenue and acquisition than ever before. MongoDB has spent the last 5+ years switching over to PLG. They moved from a booking and commit-based model to a true SaaS approach with ARR as their key metric.