We are excited to announce the integration of Correlated and Marketo! With this integration, you can now automatically create or update leads in Marketo, and then enroll customers in your Smart Campaigns, making it possible to fully automate nurture campaigns throughout the customer journey.
For anyone unfamiliar - Marketo is a leading marketing automation software, built to streamline and measure an organization’s marketing tasks, workflows, and engagement. Many companies use Marketo’s Smart Campaigns to execute personalized campaigns across multiple digital channels.
Using Marketo for product led engagement
Connecting Correlated to Marketo is an incredibly valuable way for your marketing team to streamline their outreach and engage customers with even more meaningful, tailored content. Use Correlated’s machine-learning Propensity Scoring model to quickly assign more advanced scores to all of your leads as they interact with your product, and deliver them directly to Marketo. This means the best leads with the highest propensity to buy will be prioritized accordingly, and generate the highest return for your team.
Aside from surfacing leads and creating them automatically in Marketo, Correlated can also boost your team’s insight into customer behavior by syncing the most relevant product data to custom fields in Marketo. This information can be ingested from any data source integrated with Correlated - Salesforce, Redshift, Snowflake, BigQuery, Segment, etc. and seamlessly shared with the tool your team is actually working out of every day.
3 use cases for Marketo and Correlated
Here are three examples of how you can use Correlated’s Marketo integration to your advantage:
1. Automatically send high propensity leads to Marketo.
For example, send users (or accounts) with a score of 3 or higher so Marketo and sync that score to a custom field. Your team can now work these leads to drive higher conversion to paid.
2. Define custom product triggers to nurture users with a score of 3 or lower.
Use those triggers to power Marketo Smart Campaigns so that you’re always engaging with your customers in a relevant way.
3. Retain users who are a churn-risk
Send leads to Marketo based on who has not engaged with your product for a certain amount of time.
How to get started
Getting started with Marketo in Correlated is easy. Just build a Playbook to target your highest priority leads, and add the downstream action “Marketo: Create or update Leads”. Inside of the action card is where you’ll configure any of the additional custom fields you’d like to map across tools. Any time a new user triggers this Playbook moving forward, Correlated will automatically execute the action.