Integration

Segment

Connect Segment to send real-time events about your users and customers to Correlated

Product Analytics
COMING SOON

Integrating Segment with Correlated allows teams to use the power of Correlated's customer lifecycle lead scoring platform to identify users and accounts that are ready to convert, expand, or are at risk of churn.

As a source, Segment data can be used to provide Correlated with valuable information on leads, such as their behavior, engagement, and demographics. Segment acts as a hub for collecting customer data from various sources, such as website and mobile app analytics, email marketing, and CRM platforms, and makes it available to Correlated for analysis. This information is then analyzed and scored by Correlated, helping to identify which leads are most likely to convert or which accounts are at risk of churn. The scores can be used to prioritize leads and accounts, making it easier for teams to focus their efforts on the most promising opportunities.

With Segment, teams can also use Correlated's lead scores to trigger specific actions or events in other systems, such as creating a new lead in a CRM, sending a personalized email, or assigning a lead to a specific sales representative. This allows teams to automate specific actions based on the lead scores and improve their lead management and conversion process.

Use Cases

  • Send real-time events from Segment to Correlated to identify what individual users or accounts are doing in your product.
  • Enrich Correlate'd lead scores with behavioral data about your users and accounts.
  • Trigger real-time email campaigns, in product messages and more using the Segment integration to Correlated.

About

Segment

Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Product led revenue drives the SaaS world

Better leads, more revenue

Turn your data into actionable insights
tap into your data warehouse, product analytics, and crm data
Find users who are ready-to-buy
delivered to your team in real-time, based on your company's goals
Enable best-in-class PLG sales playbooks
correlated helps you run proven playbooks for product led sales

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